Price Increase And Its Effects To Customer Satisfa

Vietnam National University HCMC INTERNATIONAL UNIVERSITY BUSINESS RESEARCH METHOD Mr. Lê Hoàng D?ng, PhD By Group 10 (Morning class) Ph?m Thành S?n BAIU08187 Nghiêm Thanh Th?oBAIU08031 Tr?n ?? Nam LongBA070095 Ph?m Minh Qu?c Tu?nBAIU08117 ??ng Xuân KimBAIU08249 Nguy?n Th? H?i Y?nBA070236 November 5th, 2011 Price increase and its effects to customer satisfaction in the case of Honda Vietnam BACKGROUND Honda is the big well-established grade with Vietnamese consumer since 1960s. The reaping image has created loyalty and trust: dependableness and little sack consumption. Founded in 1996, Honda Vietnam lined off the freshman motorcycle in February 1998. With the strong production development, the company had salaried VND20 trillion in taxes to the State and created nearly 8,500 trained employees for itself and tens of thousands of others in satellite companies and original dealerships by end-June 2011. It started work on a third motorcycle production plant last July to boom out the yearbook production capacity by 500,000 units per year to almost 2.5 one million million products.

With an expected enumerate investment of US$ one one hundred twenty million, the third plant pull up jeopardize become exploital in the second half of 2012 in the Yankee province of Ha Nam, 40 kilometers south of Hanoi. It will enhance mostly scooters. The bare-assed expansion will push up the companys investment capital for motorcycle blood line in Vietnam to more than US$545 million from the current US$425 million. Honda Vietnam is developing the bare-ass factory in the provinces Du y Tien District. When the 3rd motorcycle fac! tory covering more than 27 hectares at ring Van II Industrial park is in operation at the end of 2012, it is expected that the total employments created by Honda Vietnam will be more than 100,000 at both Honda Vietnam and its satellite companies. The largest motorcycle maker in Vietnam enjoyed a commercialise share of 64% in 2010. However, Honda Vietnam...If you want to get a full essay, cast it on our website: OrderEssay.net

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